"Search engines are information's circulatory system."
-- Christina Nikolov
ChartWatchCentral - Search
Engine Articles
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The Top 3 Mistakes That Can Ruin Your Website's Search Engine Rankings and How
to Fix Them!by Richard Martin
Getting your website up and running is hard enough. After spending hours getting
the HTML code just right and trying to make sure that you provide a great user
experience, the last thing you want to do is change everything around in order
to get your site ranked higher on the search engines. Follow these tips from the
beginning and you'll see the benefits.
1)Not changing the title tag from
page to page. A lot of people realize the importance of the title tag. But few
sites change the title tag from page to page. If you have a large site with a
lot of different pages targeting different keywords, then change the title tag
to reflect the keywords of the particular page. Keeping the title tag the same
throughout the site may optimize the site as a whole, but you are limiting the
amount of search terms that you can use. The shorter the title the better, you
don't want to get caught stuffing the title tag with too many terms. Just change
it from page to page.
2) Not using a H1 tag. Use a H1 tag. Really. No,
it's no 1996, but search engine bots love the H1 tag. They view it as “hey, this
is so important, it's in the H1 tag.” Everybody got carried away with putting
neat graphics and flash on their site and have neglected this tag. In fact a lot
of sites use a graphical banner where their H1 should be. While these certainly
look good, search engine bots can't read graphics, they are just bots. Use the
H1 tag and use your keywords in it. It will help the visiting Search Engine bot
determine what your site or page is about.
3)Using “Home” as a link
text. Everyone uses “home” as the text to link back to their index page.
However, this might not be the best choice. After all, it is a link. We all know
how important links are in search engine rankings. When you use the word “home”,
the search engine bot will chalk up another point to “home” for your site. Why
not use a keyword as this text? If your site is about hubcaps...why not use
“hubcaps” for the link text? This will help you in that it a)adds a link within
your site using “hubcaps” and b) help the search engine bot figure out a little
better what your site has to offer.
About the Author
You may reproduce this article on your website. We would appreciate a link
back to our site Legal Articles
from
you. This article may not be altered and links should be kept live.
Thanks.
Richard Martin is a contributing writer at
http://www.legalclips.com. LegalClips.com is a collection of injury lawyer articles and other legal
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